Reigning U.S. Open woman’s champion Naomi Osaka could not fathom opening her own company; but the current tennis star is doing just that while her skincare line focus on the needs of Blacks and People of Color. (POC).
Osaka, 23, recently announced the launch of her skincare line Kinló through an instagram post, which currently sits at more than 2 million followers.
“I never thought I would ever start my own company, but I’m super excited to announce that I’ll be launching KINLÓ, a new brand of skincare products developed to protect and rejuvenate melanated skin tones. I hope these products can help a lot of people and potentially save lives because I really fell that we aren’t protecting ourselves as much as we could. More coming this fall @kinloskin ! #STAYGOLDEN #KINLOSKIN”
Osaka, who was born in Japan and later moved to New York when she was three years old had vivid memories as a child of not knowing how to protect her skin. “What drew me towards this project is having memories of being a kid and not knowing how to protect my skin,” she stated according to RUSSH. “I only started wearing sunscreen recently. For me, this project is something that requires more than just being a spokesperson. This is a public health need. I used to tell people that I didn’t need to wear sunscreen – but even if you have melanin, you need to take care of your skin, and I am passionate about that.”
Excited to announce KINLÒ, a new functional skincare brand formulated specifically for people with melanated skin tones created by @naomiosaka!— KINLÒ (@kinloskin) April 27, 2021
For more information, visit: https://t.co/0sMz0pdcqX#KINLOSKIN #STAYGOLDEN pic.twitter.com/GP83OmPvX0
Kinló skincare products will launch in the fall of 2021 with a product line that include tinted face lotions with SPF 40 and SPF 50, body spray, lip balm, and an eye cream. The name Kinló pays homage to Osaka’s Japanese and Haitian decent. ‘Kin’ means ‘gold’ in Japanese, ‘ló’ translates to ‘gold’ in Haitian Creole, and Kinló’s brand hashtag is #staygolden.